LESSERAFIM's team logo won the "Brand Design & Identity" main award among the "Brand & Communication Design" categories at the "Red Dot Design Awards 2022."

The Red Dot Design Awards is a German international design contest established in 1955 and is considered one of the world's top three design awards along with Germany's "iF" and the U.S.'s "IDEA."

Each year, the award-winning works are selected by evaluating the excellence, creativity, and functionality of design in three categories of product design, design concept, and brand and communication design.

LESSERAFIM is the name of IM FEARLESS, an anagram.

The team name contains self-confidence and strong will to move forward without fear without being swayed by the eyes of the world, and the team logo is a visualized design.

The logo motion film, which was first released on the Hive Labels YouTube channel on March 28, attracted more than 300,000 views in just nine hours after its release, and as of 7 a.m. today (12th), it has recorded more than 1 million views.

Meanwhile, LESSERAFIM's debut song "FEARLESS" music video reached 100 million views on the 9th, 100 days after its debut, and on the same day, it charted in the US Billboard chart for 14 consecutive weeks, the best K-pop girl group to debut this year.

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