T1419, leading the South American K-pop craze.

 Boy group T1419 will go to South America for local promotions.

T1419 will depart for Mexico on the 5th and start promotions throughout South America, starting with Mexico City.

Starting with the release of their new Spanish song "When the sun goes down" on the 3rd, they are going to strengthen their fans' hearts in earnest.

This song is not a reinterpretation of the existing Korean song in Spanish, but rather a Spanish song aimed at Latin fans from the beginning. As most countries speak Spanish, except for Brazil, which speaks Portuguese, it shows its ambition to capture all of South America starting with this song.

The group T1419 (Noah, Sian, Kevin, Gunwoo, Leo, On, Zero, Kyrie, and Kio), which debuted early last year, has gradually gained local recognition from the beginning. This is thanks to the "big picture" of MLD Entertainment, an agency that has quietly established its local base, including a collaboration between the group Momoland and Natty Natasha.

Those who have already gained attention from local fans by interacting with top South American artists such as Daddy Yankee, Maluma, and Natty Natasha through SNS drew attention in May with Daddy Yankee's "CAMPEON" cover video.

This video was the first case of covering Spanish songs and rap by a K-pop group, and it received attention as it was widely reported in the U.S. media. Thanks to this move, they are continuing to run locally, receiving an official invitation as the first Korean singer to the South American representative music awards "Monitor Music Awards."

T1419, which received attention early in the South American region, will start hunting local fans in earnest with the release of the new song. He will perform various schedules, including appearances on Mexican airwaves, interviews with local media, busking, and content shooting.

Regarding the local targeting of T1419, a K-pop official said, "Many idol groups, including BTS, are active in the North American market to the extent that K-pop is accepted as a genre, but it is not easy for rookie idols to dig in because there are already many groups."

On the other hand, South America is still a large market where K-pop still has room to pioneer compared to North America, so I think there is a possibility of success if approached with a systematic strategy."