While the group ITZY is making a comeback, it is receiving keen attention from overseas media.

ITZY released its new mini album "CHECKMATE" and title song "SNEAKERS" at 1 p.m. on the 15th and made a comeback.

The new album topped the retail album chart (formerly Gaon Chart) and the physical album chart of Hanteo Chart on the 15th.

The music video of the new song "SNEAKERS," which is full of refreshing energy from the members, topped YouTube's music video Trending Worldwide on the afternoon of the 17th and is gaining popularity at home and abroad, surpassing about 37.7 million views as of the morning of the 18th.

Earlier, ITZY surpassed 726,665 pre-orders as of the afternoon of the 14th with its new album "CHECKMATE," and solidified its position as a global trend by breaking the group's own record.

In particular, ITZY's foreign media interviews were posted on websites and YouTube channels of U.S. media such as Billboard, BuzzFeed Celeb, Cosmopolitan, U.S. beauty and fashion magazine HYPEBAE, U.S. REACT, U.S. SEVENTEEN, and U.S. entertainment media QUEM and CNN.

Among them, Billboard of the U.S. introduced ITZY as a group that has kept their identity and self-expression since their explosive debut with "DALLA DALLA" in 2019, and highlighted the message of the new song, saying, "We will run at full speed toward our dreams wearing sneakers." "Sneakers are a symbol of freedom and joy," Lia said. "We are focused on being free. When you can finally find your true self, you feel the most comfortable," he added.

"Lia leads the interview, but she turns her attention to Yeji smoothly. Ryujin's calm energy contrasts with Yuna's exciting charm, and when Chaeryeong shyly follows her words, other members silently encourage her," he said, referring to the five members' strong bond during the interview and paying attention to teamwork.

In response, JYP Entertainment released ITZY's behind-the-scenes cuts captured in overseas media shoots. Yeji, Lia, Ryujin, Chaeryeong, and Yuna drew attention by showing off their chic black and white look and showing off their confident Queen's figure.

On the day of the comeback, ITZY released the video of the new song "STUDIO CHOOM" and the live performance of the song "DOMINO" by the new song "SNEAKERS" at the cable channel Mnet comeback special for the first time and entertained fans around the world. Following the momentum, Burning Week is being held, which sequentially releases various contents such as music video reaction videos and dance practice videos for title songs.

ITZY is expected to hold the group's first world tour 'ITZY THE 1ST WORLD TOUR 'CHECKMATE' and drive hot global fever.

Enjoy this post?

Post a Comment

Previous Post Next Post