The group Stray Kids successfully opened a pop-up store and boasted a hot popularity.
JYP Entertainment successfully completed the pop-up store "STRAY KIDS x SKZOO POP-UP STORE "THE VICTORY" IN SEOUL" (Stray Kids x Ski Ju pop-up store "The Victory" in Seoul) held from May 30 to June 15 at The Hyundai Seoul.
The pop-up store surpassed about 21,700 cumulative visitors during the opening period of stores and cafes, realizing its high popularity. SKZOO (SKZOO) has appeared in various content videos since it was released on the official SNS channel of Stray Kids on December 23, 2020, and is an animal character that is loved by fans and motifs of the eight members of Stray Kids, and this pop-up store is SKZOO.
In particular, among The Hyundai's two-story underground stores in Seoul, sales on the 1st were the highest, and all-time pop-up stores held at the iKONIC pop-up zone on the 2nd basement floor recorded the highest daily sales and cumulative sales. Soundwave Hapjeong branch also achieved the first place in daily sales and cumulative sales among events held since its opening.
"STRAY KIDS x SKZOO POP-UP STORE "THE VICTORY" IN SEOUL" consists of goods and exhibition zones that utilize both artist portraits and characters in line with the main concept "THE VICTORY." A total of 40 different MDs, including 35 new products and 5 popular products among the previous ones, as well as exhibition zones full of attractions, and special events have been prepared for fans to participate in. In addition, the Soundwave Hapjeong branch attracted attention by introducing eight beverages and desserts using SKZOO's charm.
JYP Three Sixty, a subsidiary in charge of JYP's IP business, will hold online pre-orders of the pop-up store MD products at JYP SHOP and SKZOO STORE from the 23rd to the 3rd of next month thanks to its support. JYP SHOP is JYP's first official mall since its foundation, and it is providing new contents by its artists as well as selling MDs and albums.
Recently, Stray Kids held their second world tour "Stray Kids 2nd World Tour "MANIAC" (Stray Kids' second world tour "Maniac") and has been shining their presence as a "K-pop trend" around the world. The new world tour marked a splendid start in Seoul for three days from April 29 to May 1. On June 11 and 12, Stray Kids 2nd World Tour "MANIAC" IN JAPAN (Stray Kids' second world tour "Maniac" in Japan) was held at Kobe World Memorial Hall in Japan.
The concert was a face-to-face solo concert, which took place about two years and three months after Stray Kids' official debut in Japan, and was expected by local fans.
Stray Kids will hold their second world tour with a total of 21 times in 11 cities and meet fans around the world. Starting with Seoul performances, the tour will be held in Kobe, Japan, June 11-12, Tokyo, June 18-29 (local time), Newark, Newark, July 1st, Atlanta, 3rd, Fort Worth, Los Angeles, 12th, Oakland, 14-15, Seattle, 19-20th, and Tokyo, 26-27th.
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