Dae Jang Geum is a historical drama that aired on Monday and Tuesday, 2003-2004, by Korean broadcaster MBC. The English title was translated into "A Jewel in the Palace".
This drama depicts the process of a girl named Seo Jang-geum entering the palace and becoming a female doctor during the Joseon Dynasty, and the love and growth of Jang-geum.
It was sensational in Korea, with the nation's highest ratings exceeding 51 percent.
Daejanggeum was exported not only to Korea but also to many countries abroad, making it very popular. It is also a representative work that made Lee Young-ae a Korean Wave star.
Even after the broadcast of Dae Jang Geum, Lee Young-ae's overseas popularity is so great that she is frequently invited to the diplomatic stage. Not only Lee Young-ae but also Ji Jin-hee benefited from appearing in Chinese dramas afterwards, and supporting roles such as child actors and courtiers were also invited to foreign events.
In Japan, which has already secured middle-aged female fans of Korean dramas through "Winter Sonata," the drama "Daejanggeum" has sparked a craze for middle-aged men to like Korean dramas.
In Iran, the audience rating was set at 70%, and as the background of "Daejanggeum" was during the Joseon Dynasty when the Confucian order dominated society, exposure is rare and exotic, making it differentiated. In addition, it had a cute taste different from the bold historical dramas, the main character was a woman, and the main content of the first half was related to cooking, so it was said that it was so popular with middle-aged women and grandmothers.
As such, there are several reasons why the drama "Daejanggeum" was popular abroad.
First of all, it must have felt fresh that the main character of the drama showed the process of success as a female girl, not a male, grew up. While most of the dramas were starring men or men and women paired with men, "Daejanggeum" was fresh to show women's lives, challenges, and success.
The second was the beauty of Hanbok, which filled the drama. Producer Lee Byung-hoon, who specialized in historical dramas, carefully investigated the clothes of the Joseon Dynasty and used them for the drama, and the hanboks made in this way showed the beauty of traditional Korean costumes.
Finally, the appearance of traditional Korean food, especially royal food, introduced throughout the drama was fascinating and intriguing. Since cooking is an important subject, the process of making various traditional Korean foods is shown throughout the drama, and there were many foreign viewers who liked it. This later led to the Korean Wave for Korean food.
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