MBC's entertainment program "King of Mask Singer" is showing off its extraordinary influence with content that works in the global market. This is due to the fact that it has caught the attention of viewers around the world by surpassing linguistic and cultural differences at once based on the song competition. The global success of "King of Mask Singer" is a criterion for presenting the power of creativity and cultural universality to domestic content that knocks on the door of overseas markets.

"King of Mask Singer," which began broadcasting in 2015, has exported formats to more than 50 countries, including the United States and Germany, until recently. Based on this, the U.S. "Masked Singer" recently aired season 7, and even season 3 came out in Italy and the U.K. Park Won-woo, who created the format, recently won the British International Format Grand Prize. "The Masked Singer is already a hit worldwide," local media C21 said. "It is the first time in Asia to win the grand prize."

The success of "King of Mask Singer" also led to the export of similar formats of program formats such as Mnet's "I Can See Your Voice" and SBS's "Fantastic Family-DNA Singer" (DNA Singer). In particular, "DNA Singer" was sold to Freemantle, a large European format company, before the pilot broadcast in February.

According to the explanation of Producer Kim Moon-ki, the director of "King of Mask Singer," all of them are considered achievements that rely on the "power of a simple yet intuitive concept" of a singing contest. BBC's Rachel Ashdown Entertainment Commissioning Editor, who introduced the format of Mnet's "I Can See Your Voice," said on C21 media, "It contains both emotion, humor, and scale. The various dramatic devices and audience intervention that are revealed in the second half of the show are attractive."

Some say that "creativity and differentiation" is the power. At the Streaming Plus event hosted by the National Association of Broadcast Producers (NATPE) in September of that year, according to the Korea Creative Content Agency's December 2020 report, "It was important for viewers who no longer wanted to see another version of American Idol to find a format they've never seen before." Justin McKay, marketing manager of Korea Content Platform (KCP), a joint U.S. corporation of three Korean terrestrial broadcasters, also gave points for "freshness of format and content."

Local officials also said, "Since Parasite won four Academy Awards, interest in Korean content has increased, and broadcasting contents such as dramas and reality programs are growing. In South America and Europe, the demand for Korean content is high and storytelling is easy to accept."

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