Group Seventeen met with Apple for the first time as a K-pop artist.

On the afternoon of the 7th, a press conference was held in Myeongdong, Apple, located in Jung-gu, Seoul, to introduce the "Collaboration between Apple and Seventeen." Apple Myeong-dong is the third Apple store held in Korea after the 2018 Garosu-gil Apple Store and 2021 Yeouido Apple Store, and is scheduled to open at 10 a.m. on the 9th.

First of all, Patrick Shruff, general director of Apple Retail Northeast and Southeast Asia, said, "At Apple Myeongdong, you can find a beautiful space to explore and be inspired by the latest products. In particular, we will prepare special sessions with local communities through collaboration with Korean artists."

Earlier, Apple collaborated with South Korea several times. Since the launch of Apple TV+ in Korea, it has introduced "Dr. Brain" and "Pachinko," which were first produced in Korean, and world-renowned director Park Chan-wook has unveiled the short film "Iljang Spring Dream" taken with the iPhone 13 Pro and 13 Pro Max.

Beyond the Apple series and movies, it is now music. SEVENTEEN, which showed off its potential with the modifier "self-made idol," will present its first K-POP remix session with Apple. They inspire track remixing through Today at Apple sessions and provide customers with experiences that can be remixed directly by using garage bands.

In response, S.Coups said, "It's nice to come and look around before the official opening of Apple Myeongdong, and it's an honor to be here," adding, "I hope you know and love SEVENTEEN a lot through collaboration with Apple."

SEVENTEEN will release its first English single "Darling" on the 15th. This is a pre-released song from the fourth full-length album to be released in May, and it expresses the story that you want to tell CARATs around the world (fandom name) with Seventeen's own emotions.

The members said, "We expressed the story that we want to tell CARATs around the world with SEVENTEEN's emotions. It will be comforting for fans who haven't seen their faces since COVID-19, he said. "It will be easy to listen to because it is the crystal of a soft new pop." It's a song that will go very well with spring," he said, raising expectations.

In particular, Woozi used Apple's Garage Band since he was a trainee. He said, "The advantage of Garage Band is its accessibility. I was also interested in music for the first time and used a Garage band when I started composing. Now, I think about the past a lot and feel good because I can listen to Seventeen's music through this, he said. "When I heard the news of the collaboration, I wanted to show ourselves rather than express it differently."

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