As HIBE's first girl group LESSERAFIM is approaching its debut, it seems to be booking its status as a "top girl group" as a visible result.

LESSERAFIM is the first girl group to be launched in cooperation with HIBE and Source Music, and will release its first mini-album "FEARLESS" at 6 p.m. on May 2.

The team name LESSERAFIM is a name that implies self-confidence and strong will to move forward without fear without being swayed by the eyes of the world, and is expected to participate in the album by HIBE's "World Class" production team Chairman Bang Si-hyuk and Creative Director Kim Sung-hyun.

According to the agency, their debut album "FEARLESS" surpassed 270,000 pre-orders within a week of pre-orders. This is a tally of pre-orders at home and abroad for seven days from the 13th, when pre-orders began, and actual album sales are likely to exceed this.

LESSERAFIM, which started its "class-different" debut, heralding sales of nearly 300,000 copies with its debut album, is drawing keen attention not only in Korea but also abroad.

NME, a famous British music magazine, introduced LESSERAFIM as a highly anticipated group even before its debut, and the South China Morning Post praised LESSERAFIM as a "candidate for the next K-pop representative girl group."

Expectations for LESSERAFIM members Kim Chae-won, Sakura, Heo Yoon-jin, Kazuha, Kim Garam, and Hong Eun-chae also soared through the teaser content release process. When the photos of the six members crossing the circuit with confident steps were released, keywords such as "LESSERAFIM CONCEPT 1" were on Twitter's real-time trend around the world, and major Japanese media Oricon, Natalie, and Real Sound also reported the release of LESSERAFIM's concept photos.

Global K-pop fans also commented, "It is the most powerful and impactful girl group debut content ever," and "The perfect harmony of the members' visuals, directing, and concepts stands out."

Although it is disbanded now, attention is already being paid to what kind of performance Source Music, which has made a success of the third-generation girl group company, will show in the 2022 rookie girl group competition, which is expected to be unprecedentedly fierce.

LESSERAFIM will hold an online and offline fan showcase at 8 p.m. on May 2, the day of its debut, and meet domestic and foreign fans.

Enjoy this post?

Post a Comment

Previous Post Next Post