LESSERAFIM, "HIBE's first girl group," is showing explosive pre-order results for its debut album.
According to album distributor YG PLUS on April 30, the pre-order volume of LESSERAFIM (Kim Chae-won, Sakura, Heo Yoon-jin, Kazha, Kim Garam, Hong Eun-chae) first mini-album "FEARLESS" surpassed 380,000 copies as of the 29th. Shinbo's pre-order exceeded 270,000 copies on the 20th, a week after the pre-sale began, and 100,000 copies were added in nine days.
As the amazing pre-order results show, LESSERAFIM is already making a big impact as the first girl group launched by Hive and Source Music together.
Whenever video content released as a pre-promotion is introduced, keywords related to LESSERAFIM are on major SNS real-time trends such as Twitter and Weibo.
The album "FEARLESS" contains a total of five songs, including the title song of the same name, "The World Is My Oyster," "Blue Flame," "The Great Mermaid" and "Sour Grapes." HIBE Chairman Bang Si-hyuk, who put BTS on the global list of artists, took charge of producing his debut album and created various genres of music such as alternative pop, disco-punk, and R&B in the style of LESSERAFIM.
LESSERAFIM added authenticity to their debut album with their stories. The title song "FEARLESS" is a punk-based alternative pop genre and contains a message to move forward without hesitation and not dwell on the past. The honest feelings and thoughts of the members preparing for their debut are incorporated into the lyrics.
The third track "Blue Flame," in which members Kim Chae-won and Heo Yoon-jin participated in the lyrics, is a theme song for the HIBE original story "Crimson Heart" and tells the story of six members heading to "UNKNOWN," a magical wilderness, following "Blue Firefly," which symbolizes desire.
Meanwhile, LESSERAFIM, which will release its first mini-album "FEARLESS" on May 2, will release its second music video teaser for its title track "FEARLESS" on May 1, raising its debut fever to the highest level.
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