The group BTS (BTS) failed to hold the "Gramophone" (Grammy Awards Trophy) at the 64th Grammy Awards. She was nominated for two consecutive years and even performed solo, but unfortunately failed to win the award. However, BTS once again received confirmation of its star quality through the Grammy Awards.

The 64th Grammy Awards were held at the MGM Grand Garden Arena in Las Vegas on the 4th (Korea Standard Time). BTS, who was nominated for the "Best Pop Duo/Group Performance" category for "Butter," attended the ceremony in person and waited for the announcement of the winners.

Butter competed with Tony Bennett and Lady Gaga's I Get A Kick Out Of You, Justin Bieber and Benny Blanco's Lonely, Coldplay's Higher Power, and Ceramic Cat SZA's Kiss Me More. For BTS, winning the Grammy Awards was an opportunity to be recognized for his artistic and musicality, but he suffered again. The main character named by Avril Lavigne as the presenter was Doja cat, SZA's "Kiss Me More," not BTS.

However, the Grammys did not give up on BTS's star quality. The "Best Pop Duo/Group Performance" category, where BTS was nominated, announced the winners online through pre-award ceremonies until last year. From this year onwards, it has been changed to the announcement of the award ceremony. Moreover, the announcement time of the award was delayed just before the last main award was called. 

The later the awards are announced, the higher the rating is. For this reason, expectations for BTS's award in this year's Best Pop Duo/Group Performance category have increased. Another representative of this is that the stock price of the agency Hive started at 333,000 won, 3.10% higher than the previous trading day, on the 1st, and rose to 334,500 won. Hive shares fell with BTS's failure to win the award. Criticism is mounting that delaying the order of awards in this category is a trick of the Grammy's to raise the topic and ratings.

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