The music video of "BOOMBAYAH" by the group BLACKPINK has surpassed 1.4 billion views on YouTube.

According to YG Entertainment on the 23rd, BLACKPINK's "BOOMBAYAH" music video exceeded 1.4 billion views on YouTube at 5:56 a.m. that day. It is BLACKPINK's third 1.4 billion-view video in about five years and eight months since it was released on YouTube.

In particular, considering that "BOOMBAYAH" is one of the double title songs of BLACKPINK's debut single album "SQUARE ONE," it reminds us of the steady love of global fans that has not changed over time.

BLACKPINK has produced a total of 32 billion views on YouTube so far. Among them, it has six music videos with more than 1 billion views, showing off its unrivaled presence as a K-pop girl group.

Their mega hit song, "DDU-DU DDU-DU" The music video currently has more than 1.854 billion views, maintaining the first, best, and most titles of K-pop group music videos. The music video for another hit song 'Kill This Love' is also heading for 1.6 billion views.

Regardless of their team and solo activities, BLACKPINK members have broken most of the first and best records they set every time they release a new song.

Their YouTube channel video accumulated more than 23.365 billion views, and the number of subscribers is more than 73.6 million, ranking first among male and female artists worldwide.

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