The Korean Wave craze in France, which has spread around K-pop for a while, has recently spread around other Korean contents such as Squid Games.

At the Hallyu cafe in Paris, which opened in May, every weekend since the popularity of Squid Game, I have to wait in line for a long time.

As Korean culture has become popular in France recently, workers in the local content industry are paying attention to Korean culture.

Not only K-pop and dramas, but also Hallyu content in other fields such as Korean webtoons are predicting its growth potential.

Attention is focusing on whether a new Korean Wave will continue beyond the Squid Game in France, which has a strong pride representing European culture.

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