These days, the content industry is vigorously rolling globalization and digitalization on two wheels. Real-time communication around the world through online is becoming more common. Digitalization is accelerating further into an ontact culture in combination with the fourth industry in the COVID-19 era.

In other words, actors and singers should now use new media such as SNS, the Internet, YouTube, and OTT, which promote globalization, to capture this trend well. Actor Song Joong-ki (36) is showing his popularity as a global star, receiving favorable reviews for his good acting and content amid such a trend.

Following the movie 'Space Sweepers' which was released on Netflix this year, tvN's Saturday-Sunday drama "Vincenzo," which ended in May, is receiving great responses. In 'Space Sweepers' he played the role of Taeho, a pilot who looks sloppy but has genius skills and stands out for his paternal love. In "Vincenzo," he took charge of "Vincenzo Casano," an Italian mafia lawyer who came to Korea due to the betrayal of the organization, and created a "hero" that punishes evil with evil.

The overseas performance of "Vinceenzo," which was also broadcast in 190 countries around the world through Netflix, is remarkable. According to Felix Patrol, a website that counts rankings, "Vinceenzo" was ranked in the TOP10 content in a total of 55 countries, including the UK, the United States, Australia, Brazil, Bulgaria, Canada, Vietnam, and Egypt. It has risen to fourth place in the world's top 10 drama contents rankings (May 3).

Asia, South America, and the Middle East are in high demand for K-drama. It is noteworthy that Vinsenzo was consumed not only in North America, but also in Northern and Western Europe such as Finland, Greece, Italy, Sweden, and the United Kingdom.

"Vinceenzo" ended in early May 2021, but it is still gaining steady popularity in nine countries, including Japan, Malaysia, Nigeria, the Philippines, Singapore, Taiwan, Thailand, and Vietnam, to the extent that it is still ranked in this week's top 10.

Especially in Japan, it is gaining huge popularity. As of August 2021, it is still ranked ninth in drama content, and has maintained its TOP content position for 139 days. Thanks to its popularity in Japan, it is holding a Studio Dragon Drama Exhibition in Tokyo, Japan.

In Japan, the fourth Korean Wave has ignited with three consecutive hits of Korean dramas through Netflix, including "Crash Landing on You" in 2020 and "Itaewon Class." The drama, which inherited the baton and is running a popular race, is "Vincenzo," starring Song Joong-ki. The characteristic of the fourth Korean Wave in Japan is that it is popular among both the younger and middle-aged generations.

Enjoy this post?

Post a Comment

Previous Post Next Post